The American Concrete Institute is pleased to unveil its new logo. This refreshed identity signifies the next step forward in the evolution of the ACI brand and serves as the foundation for consistent design and messaging across all ACI communications. In addition to the logo, the tagline "Always advancing" highlights the fact that everything the Institute does centers on advancing concrete knowledge, technology, construction, and quality, as well as collaboration and professional growth. The new logo was approved unanimously by ACI's Board of Direction, and is the first major update to the Institute's logo since 1964. Read about the new logo, its development, and history of ACI's logos in ACI President Anne Ellis' January Memo.